Being a huge fan of Next I knew they sold lingerie but I didn't know just how big their focus on bra fitting had become or how big their range of all lingerie has grown! The last 18 months has seen a big increase in sales, awareness and design of Next lingerie along with a collaboration with breast awareness charity CoppaFeel!®. Here's what the charity has to say!
"CoppaFeel!® exists to educate and remind every young person in the UK
that checking their boobs isn’t only fun, it could save their life. We
are the first breast cancer charity in the UK to create awareness
amongst young people, with the aim of instilling a new healthy habit
that could one day save their life."
Next are keen to help CoppaFeel!® to encourage woman to check their breasts regularly, get fitted properly and wear the correct size bra, in designs that both flatter and fit exactly.
I was invited along to one of their lingerie events at Bluewater the other evening. Cupcakes, pink lemonade, lingerie, a next and back massage and chatter.....what more could a girl ask for! Their qualified fitters were on hand to advise and fit correctly. I was fitted with the correct size bra (having lost weight and been in one too big). The team knew without measuring me what size I should try and got the fit pretty much spot on straight away. I came away with a gorgeous matching bra and knicker set that feels and looks fabulous. I've even been online and ordered another set (that I'd been fitted in in-store at the event).
The team are touring stores around the country training their staff to fit woman correctly. Did you know 80% of woman are wearing the wrong sized bra? I'm not surprised to be honest.
Why not take a look at the range online and pop into one of the many Next stores for a fitting. I was very impressed with the lingerie department at the Bluewater store. I think you will be pleasantly surprised by the designs, fit, feel and affordable lingerie now available!
Watch out other leading lingerie brands.....Next are hot on your heels!
I was kindly treated to a lingerie set & goody bag in return for this post. All thoughts are my own.