So Much More Than Bath Time

JOHNSON’S® is carrying out it's first ever global campaign to show parents that bath time is so much more than just a bath. The multi- sensory elements to a bath are proven to aid better cognitive development for babies in their first 3 years.
  • 92% of mums in the UK say they are primarily responsible for bathing their children in their household
  • Parents in the UK bath their children for the longest amount of time (26 minutes) – the average bath takes 23 minutes, with the Philippines spending the least time washing their children (18 minutes)
  • Babies bathed with a fragranced product displayed: 
  • 30% more engagement cues with their parent after the bath
  • Nearly 25% less time crying before sleep 
  • Playing with bubbles helps babies develop hand-eye coordination 
  • Splashing helps teach babies cause and effect 
  • Listening to bath time music can help stimulate parts of the brain responsible for memory 
Starting from when they were very young babies we used bath time to soothe the monkeys and afterwards during drying we would use baby massage techniques we had been taught to settle them both before bed. 
As they got a little older the fun began with bath bubbles, beards and mohicans, as well as bath toys and bubble blowing games. We've always used bath time as part of the monkeys bedtime routine and to date they have always settled well to bed and slept well throughout the night. I'm sure the baths proved #somuchmore than just a bath. I love the findings from JOHNSON’S® below and agree that the smell of a newborn after their bath is something to savour.
Take a look at this video, so cute!

I think most parents would agree that bath time is so much more! I would, How about you? What do the Dad's out there feel? I know hubby feels it's a great bonding time with the monkeys!

A lovely campaign.

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